Similarly, it was priced at 280 Argentine Pesos, but its new price on Steam is 1350 Argentine Pesos. The company apologizes to legit users from Turkiye and Argentina, but once again underlines that this was a decision they had to make and won’t be pulled back.ĭead Cells was priced at 40 Turkish Liras prior to the pricing change, the game is 180 Turkish Liras now. The company says people are regularly buying the game via changing their region and combining it with a discount, and adds that this impacts the company’s revenue in a negative way.īeing a small independent studio, Motion Twin can’t exactly tolerate losing this much revenue, especially on one of their heavy hitters. The gaming entity also says they regularly discount Dead Cells by 40 to 50%, and priced at $25, it’s already a relatively cheap game. “By no coincidence, the price of Dead Cells and DLC in these two countries are by far the lowest in dollar/euro terms, so it is extremely likely that people are changing their region to take advantage of a 70-90% reduction in price.” For Argentina and Turkiye, their % of total sales is 3-4x the amount of the % of their total players. Abnormalities in cell death regulation can be a significant component of diseases such as cancer, autoimmune lymphoproliferative syndrome, AIDS, ischemia, and neurode-generative diseases such as Parkinson’s disease, Alzheimer’s disease, Huntington’s disease, and Amyotrophic Lateral Sclerosis. “The percentage of our total sales from a given country will roughly equal the percentage of our total players from that country. The firm shared a logical explanation that’s hard to argue against: Related: Loot boxes in Diablo 4 won’t give players unfair advantagesĭead Cells maker published an announcement on its official Steam page, stating that they didn’t take the decision to increase prices lightly, but they simply had to do it. The French studio said people are changing their region to purchase the game at a nearly 90% reduced price. What’s so important here is that the innovative tools, and training reach the target audience, where there is the opportunity to make a real impact.The Bordeaux-based video game company Motion Twin had to change its pricing policy in Turkiye and Argentina, due to potential buyers abusing the low prices in these two countries. Women in Games CEO Marie-Claire Isaaman commented: "The representation of women in gaming platforms, products and services has long been an issue. Women in Games, Epic Games and skincare brand Dove have partnered on a programme to increase diversity and representation of female characters in games.Ĭalled Real Virtual Beauty, the programme also aims at "supporting young girls with self-esteem education across the virtual world" across a series of actions.Īs part of the programme, the companies will run a "real beauty in games" training course, "inviting game creators to help reflect the diversity we see in everyday life, and to avoid contributing to stereotypes and biases in design."ĭove will release a collection of avatars via Epic-owned ArtStation aimed at "raising the standard for the authentic, diverse, and inclusive representation of women and girls."įinally, a Roblox game created by Dove will be released on the theme of self-esteem so young girls can "experience more representative versions of beauty."Īs part of the programme, Dove conducted new research in partnership with the Centre for Appearance Research, which found that 60% of girls who play feel misrepresented in games and 35% feel like their self-esteem is negatively impacted by the lack of diversity in games.
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